Customers take priority within retail and wholesale markets. Accordingly, what specific strategies are you developing for your people to enhance the “customer experience” leading to each sale?
Undeniably, getting customers into the store presents an increasingly difficult challenge. With the advent of online shopping, brick and mortar shops require new, cutting-edge innovation – a differentiator, if you will. However, rather than dying, retail offers great opportunity.
Retail as an Experience
While convenient, online shopping lacks the tactile nature of store-based shopping. Essentially, the experience becomes similar to car shopping from a brochure– with no test drive! What happens when the perfect button-down shirt fits like a sail and still manages to choke you? Sure, you can return it. Nonetheless, returning may be inconvenient and often takes more time than the initial purchase – after which, you get to wait if needing a replacement.
One retailer recognized this pain point and jumped at the chance to be a solution. This particular retailer now handles “eligible” returns – including the packing and shipping. What do they stand to gain? First, by providing an inviting solution, they initiate a positive interchange. Conveniently, the process places the customer in the store itself. With that done, the merchant has solved one of the growing issues in the retail industry. Once inside, all it takes are customers to think, “While I’m here…” to boost the bottom line.
Whether you need a new employee orientation program, customer service training, or training for a new point-of-sale system, Synergistx will work with your team to create solutions that increase adoption and deliver the intended results both executives and shareholders expect. Unify and enhance your team so they, in turn, make the customer feel like the most important person in the world.
Retail & Wholesale Solutions include:
- Efficient onboarding programs
- Customized learning paths to increase employee effectiveness
- Cost-effective tools to increase productivity
- Strategies for improving processes and procedures
- Increased customer satisfaction through empowered employees
- Safety and compliance training
- And more!